More than one billion daily active users are something a brand is always looking for to showcase its product. Creating a presence in such an environment will lead you to create value for your brand or the item you are promoting.
Choosing the right profile picture is the catch here because people get attracted after looking at the profile picture which serves as the opening statement for any brand. Hence, we will tell you how you can choose a good profile picture for better exposure:
Which profile picture you can use?
Certainly, you can play around with two types of scenarios either using a brand logo or your photo. Something that is catchy and immediately explains your brand to the people.
1 Using a Logo
Always make sure that your brand has a logo that is a representation of your brand as in the face of your company that people sees and judge. For example, a brand like Nike would only display Nike’s official logo on their profiles rather than any face or brand ambassadors because people know them by a sign that is only associated with Nike.
So a Nike or Addidas without their logo is nothing but a fake profile because it is very easy to get a tick but difficult to recognize a brand with anything other than their logo. One more thing, the logo should be designed according to 110×110 specifications as recommended by Instagram.
2 Using a face
If you are a home-based brand or a small business that hasn’t established a known name yet can use the photos of their face displaying a product. For example, a girl holding an eye shadow palette with this name written will promote the brand just as much as creating a logo.
But it only works for small businesses that are struggling to establish themselves. Here, one thing is essential as Instagram allows only thumb-nail-sized DPs then one should make sure that the focus of the DP should be on the product as our basic purpose is to promote it. Make sure to get a headshot focusing majorly on the head and shoulders because these will be the only exposed parts in a profile photo.
What is the dimension of an Instagram profile picture
The dimensions of an Instagram photo are 110×110. In simple words, the profile photo must have an aspect ratio of 1:1 which is essential for the DP to fit in. Before uploading a profile picture you should crop it to square form which is an automatic 1:1 aspect ratio.
Tips on a great Instagram profile picture
1 Use a professional photo
Always make sure to use a professional photo with formal clothes that portrays a good impression on the customer as people like everything professional and it portrays a good name of the brand.
Hire a professional photographer and ask them to take a shot that must not exceed the 150×150 pixel mark as it is the limit suggested by Instagram. Otherwise, your pictures will look very hazy and blurry which is ultimately not a good choice for your brand.
2 Represent your brand
Keep a profile photo that represents your brand and compliment the color scheme that is your brand’s representation. Also, you can choose the Instagram layout according to your brand’s color scheme as it is very important that your profile must stand out as people get attracted to the aesthetic thing.
How to enlarge your profile picture?
If you want to enlarge any other brand’s profile picture to get a good idea of your brand so you can do it by using Zoom Insta. This web-based tool will help you to enlarge the profile photo in no time, just enter the username and hit enter to get the full-form enlarged profile picture.
Follow the above-mentioned steps to improve your brand’s representation and it will help you stand out from your competitors. Use Instazoom to enlarge the profile photos to get a better idea of using proper profile photos for your brand.
Recommend this article to your friends who are busy establishing the brand but they are missing these important details that will bolster their brand’s identity.